Demographics

I:  PRINT DEMOGRAPHICS:

Diverse readers are influential, affluent and highly-educated. They are C-suite executives in higher education. They are college faculty, administrators and graduate students. And they are higher education association professionals, foundation professionals, corporate executives and government and political leaders.

Over 100,000 higher education professionals turn to and rely on Diverse magazine for their news and information on access, equity and diversity in higher education.  12,000 have subscribed to the Diverse E-Newsletter to stay on top of the most important issues in education on a daily basis.

Gender:
63% Female
37% Male

Education:
41%  Bachelor’s degree
35%  hold a Master’s degree
41%   hold a Ph.D.
2%     First Professional degree
10%  All But Dissertation (ABD)
2%     other

Household Income:
10% have a HHI under $50,000
40% have a HHI between $50,000-$99,999
42% have a HHI of $100,000 or more
8% did not answer

Age:
13% 18-35 years
19% 36-45 years
27% 46-55 years
31% 56-65 years
10% 66+ years

Geographic Location:
17% reside in the Northeast
15% reside in the Mid-Atlantic
39% reside in the South
14% reside in the Midwest
6% are based on the West coast

Ethnicity:
68%African American
20%Caucasian
6%Hispanic
2%Asian American
1%American Indian
3%Other

Relevance of Diverse to profession:
88% regard the editorial content highly relevant to their professional career
82% forwarded Diverse article(s) on to a colleague
73% used information and data from Diverse magazine

Source: 2010 Diverse Reader Survey

 

II.  ONLINE & DIGITAL DEMOGRAPHICS

Relative to the general internet population, Diverse online readers are:

More likely to be older (45+)
More like to be female than male
Far more likely to hold graduate degrees
Far more likely to access the website from work rather than from home

Source: Alexa.com Demographic Data for DiverseEducation.com