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Study Suggests Colleges Do More To Reach Under-represented Students

by Diverse staff , December 13, 2007

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The report suggests that higher education institutions trying to target this population consider marketing and research, such as focus groups and surveys, to ensure their information is reaching and is understood by low-income and first-generation students.

These students are looking for resources to help them finish college applications and identify mentoring programs; information on graduation, retention and transfer rates by race/ethnicity; and they need to be reached with information about the importance of a college degree, starting with children in the seventh grade. 

--Diverse staff

 

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