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Perspectives: AME-affiliated Colleges Need To Band Together in Cluster Endowment Trusts

by Dr. John M. Berry , January 27, 2008

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Finally, the schools will need to develop an intensive, integrated public relation campaign plan to educate parishioners and the external constituents about the new effort. Keep in mind that I am not advocating such colleges and universities discontinue their fundraising operations. This proposal would be for strategic long-range planning, providing for the survival of these schools for centuries to come. 

We must dare to think big concerning these smaller but equally important institutions. By doing so, we preserve the legacy of these important institutions, and everyone involved in the process will have the knowledge that their gifts have contributed a significant part in that insurance.

Dr. John M. Berry is the Assistant Vice President for Development at South Carolina State University.
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