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A New Retention Tool: Personal Coaches For Students

by Michelle J. Nealy , February 15, 2008

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Low retention can impact an institution¡¯s competitive position, its reputation and sometimes its bottom line.


¡°It is cheaper to retain students than to lose them, because you have to replace the ones you lost. That¡¯s a no brainer,¡± said Dr. William Greer, president of Virginia Wesleyan College, noting that he was satisfied with the retention rates of nontraditional students but signed on with InsideTrack for a more aggressive strategy to retain students ages 18 to 21.

Northeastern paid $500,000 for its program. Forty percent of the students who receive coaching during their first year for free have the option of maintaining their coaching relationship the following year for a cost of $125 a month.

--Michelle J. Nealy

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