By the time students reach college much of their financial behaviors are set, so it is imperative to teach students financial literacy early, said Betty Paugh-Ortiz, the director of programs and operations for the National Council for Community and Education Partnerships. “Timing is everything,” she said.
Paugh-Ortiz said the most successful programs for educating minority and low-income students on ways to finance college are highly personalized and culturally sensitive. The Gear Up program, which she coordinates, developed a special “Pan-Hispanic” program utilizing the culture’s love of novelas, Hispanic soap operas. This program, Éxito Escolar, has been successful at communicating to the Hispanic community why college is important, the financial aid process, and the structure of American higher education, she said.
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