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A FUNDRAISING BLUEPRINT

by Peter Galuszka , May 1, 2008

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From left, President of Howard University, H. Patrick Swygert, Richard D. Parsons, chairman of the Board of Trustees’ Development Committee, and former board chairman and current trustee Frank Savage celebrate the Campaign for Howard’s success at its halfway point.

What’s next for Howard is planning for the next campaign, once a post-mortem is finished on the most recent one. Howard’s endowment has moved up to $532 million, up from $144 million when Swygert took over as president in 1995. He says that the nuts and bolts of the next campaign will be the brainchild of his successor. Fertile grounds for fundraising goals involve using more funds for more student scholarships. Some major universities such as Yale have announced they are wellenough endowed to start giving students from lower- and middle-income families free or cut-rate tuitions. Swygert says that as it is now, Howard’s tuition is highly competitive, but scholarships are a distinct possibility.

“You must aim high to generate energy and enthusiasm,” Swygert says, “If you are in higher education, you are an optimist.”

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