WASHINGTON, D.C.

The skyrocketing cost of college represents an important but overlooked issue for voters in this year’s national election, according to a survey sponsored by the National Education Association (NEA).

The survey, commissioned by the NEA for its Project New West polling outreach, revealed that a majority of survey participants said college affordability is a national issue and the federal government should play a major role in addressing rising tuition costs. The Project New West polling was undertaken late this past summer and included a high representation, or oversamples, of parents and students as well as Hispanics to reflect their growing numbers in the United States.

“In the midst of the current economic turmoil, it has been easy to lose sight of the difficulty faced by thousands of low- and middle-income families when determining how they can possibly afford college. This survey reflects that those difficult discussions are not lost upon the majority of American families who are forced to make tough choices that not only impact their children’s future, but the future of America in terms of our global competitiveness,” said Robert M. Brandon, the national coordinator of the Campaign for College Affordability, which is backed by the NEA and several other national organizations.

According to the survey, a majority of voters consider a college education necessary for workers to make ends meet in the global economy, and they believe that struggling middle class families don’t get the help they need to pay for it. Among the parents of college students included in the survey, 70 percent indicated that making college more affordable represented a critical issue to them in next month’s election and 34 percent said it was the most important issue for them. Sixty-five percent of current college students in the survey said college affordability is important to them and 34 percent indicated that they considered it the most important election issue.