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Baylor Backs Off Plan Offering Perks to Retake SAT

by Associated Press , October 17, 2008

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Baylor University, facing sharp criticism for paying already-admitted students to retake the SAT and try to boost their scores, said Thursday it "goofed" and would probably end the practice.

The school in Waco, Texas, offered enrolling students a $300 bookstore credit for retaking the college entrance test and $1,000 if their scores rose 50 points or more. The carrot prompted a wave of criticism, on campus and nationally, as an unethical bid to boost the school's rankings.

"It was a straightforward bribe," said Robert Schaeffer of the group FairTest, which opposes overreliance on testing in college admissions.

The practice was first described in a story by the Lariat student newspaper. Of the school's roughly 3,000 incoming freshmen, 861 received the bookstore credit for retaking the exam and 150 boosted their scores enough for the $1,000-a-year merit aid.

"Was the financial incentive, at a minimum, did it have the appearance of impropriety, and was it going to raise unnecessary questions? Yeah, I think we goofed on that," spokesman John Barry told The Associated Press in a telephone interview.

Barry defended the program's intent, which he said wasn't to boost Baylor's average SAT scores or by extension its ranking but rather to distribute more aid to students. He said 177 students who retook the test earned scores that qualified them for yet more merit aid that the university awards based on SAT scores.

Still, Baylor's practice was widely criticized as at least partly a ploy to try to boost the average SAT scores it can report to U.S. News & World Report magazine for its annual college rankings, in which Baylor has plainly stated in its strategic plan that it hopes to rise. It was ranked 76th this year.

"Baylor has become the poster child for test-score misuse," Schaeffer said. "There is no other plausible explanation for what they did other than gaming their test score averages."

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