DiscoverLaw.org will be promoted to students nationwide through online and print advertising. The advertisements aim to capture students’ interest and inspire them by highlighting a variety of scenarios in which a lawyer is needed.
The advertising plays off the incorrect perception that the world has too many lawyers with the tagline, “Actually, the world DOES need another lawyer.”
LSAC is encouraging undergraduate colleges throughout the country to bring DiscoverLaw.org to their campus by taking advantage of the campaign’s resources.
Select schools in Albuquerque, Los Angeles, Houston, and Raleigh-Durham/Chapel Hill will enlist undergraduate students as DiscoverLaw.org Campus Coordinators to plan special events and activities on campuses.
“We know that peer-to-peer connection will be key when communicating with this audience,” said Ellen Keane Rutt, LSAC board chair and associate dean for admissions, student finance, and career services at the University of Connecticut School of Law. “By giving the campaign a true grassroots component, we hope to generate interest on campuses nationwide, drive students to the website for rich information, and ultimately prepare a diverse pool of applicants for law school and the legal profession."
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