Business Course on Oprah’s Success Taught at University of Illinois - Higher Education
Higher Education News and Jobs

Business Course on Oprah’s Success Taught at University of Illinois


by Black Issues

Business Course on Oprah’s Success Taught at University of Illinois

A history professor at the University of Illinois, recently started teaching a class titled “History 298: Oprah Winfrey, The Tycoon.”
The full-credit course is taught by Dr. Juliet E.K. Walker, who specializes in Black business history in the United States. It is believed to be one of the first college courses of its kind in the nation.
Walker says the course will focus on how one of the wealthiest celebrities in the world built a multimedia empire that includes a talk show, a magazine and other ventures.
Winfrey also reflects “the extent to which the celebrity as a phenomenon in American life and culture has a voice as influential as other ideological, societal and political institutions in impacting the global economy and transnational and cultural practices,” Walker says.
At least one other academic thinks the course is a good idea.
“Nobody can argue about the tremendous positive impact Oprah Winfrey has had,” says Dr. Lisa Gundry, an associate professor of management at DePaul University Graduate School of Business in Chicago. “She has shown how you can use your life — and she has used hers and her business — to symbolize how to make things better.”
Along with scholarly readings, students in the class will examine Winfrey’s television show, Web site and her O magazine. They will also study the issue of why so few Black Americans have achieved tremendous wealth and why those who have are mostly entertainers and athletes. 

© Copyright 2005 by

Teaching and Learning on the Front Lines In January 2017, I happily prepared to teach my yearly Chicano literature class. I love watching students discover the joy of reading literature that represents their lived experiences. However, once the semester began, something felt very differe...
After Charlottesville Incident, UVA Students Mobilized Voters to the Polls CHARLOTTESVILLE, Va.--Bret Curtis, a fourth-year student at the University of Virginia, watched as recent events catapulted his beloved university into the national spotlight. There was the abduction and murder of a student, a high-profile magazine a...
University of Montana Selects GE Executive as Next President MISSOULA, Mont. — General Electric executive Seth Bodnar has accepted a preliminary offer to become the 18th president of the University of Montana. The Missoulian reports that Bodnar accepted the offer on Tuesday. The official start date for the ...
BYU Professor Denied Spot in GOP Race for Chaffetz Seat SALT LAKE CITY — A judge has denied a Brigham Young University professor’s emergency request to be allowed to run in a packed Republican field to replace outgoing Rep. Jason Chaffetz. Chia-Chi Teng is teaching in China this summer. He tried to fil...
Semantic Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *