For U.S. colleges and universities, planning for first-year student fall enrollments has grown increasingly unpredictable as students have gradually increased the amount of applications they are submitting to campuses, a leading college admissions counseling association documents in its annual report. In the report released today, the National Association for College Admission Counseling (NACAC) unveiled 2009 admissions trend data compiled from the U.S. Department of Education and NACAC surveys of college and high school counselors. The report, “2009 State of College Admission” by Melissa E. Clinedinst and David A. Hawkins, states that as admissions officers employ more social media to attract students and online applications make it easier for students to submit college applications, institutions have witnessed a decline in the enrollment percentage, or yield, of admitted students.
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Admissions Yield Rate Decline Creating Enrollment Uncertainty for U.S. Colleges and Universities, Report Says
by Arelis Hernandez , October 20, 2009
Joyce Smith is the executive director of the National Association for College Admission Counseling.
Comments posted here may be reprinted in Diverse: Issues In Higher Education magazine, and may be edited for purposes of clarity and/or space.
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