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Students May See Some Gains Through New Textbook Rules

by Charles Dervarics , July 8, 2010

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Rules provide greater transparency on pricing and restrict publishers from bundling books with supplemental materials.
Rules provide greater transparency on pricing and restrict publishers from bundling books with supplemental materials.

With college textbooks costing an estimated average of $900 a year, student and consumer groups say new federal rules taking effect this summer could generate savings for low-income students in the years ahead. 

Among other provisions, the rules would require publishers to provide detailed price information to college faculty before they select books for their classes. They also restrict the practice of “bundling,” or requiring students to buy books together with supplemental materials, and require greater public information such as the publication of textbook prices in student course catalogs.

Part of the 2008 Higher Education Opportunity Act, the changes took effect July 1. “This change makes sure that all of the information is on the table,” said Nicole Allen, textbook advocate for The Student PIRGs, an organization affiliated with the consumer group U.S. PIRG.

While the new rules cannot directly influence pricing, student and consumer groups say they will give students more information and more time to look around for the best prices. “The most important thing is to increase transparency in textbook pricing,” Allen said. 

Other changes in the rules would:

• Require publishers to provide bookstores with their wholesale prices.

• Require publishers to provide descriptions of changes made in a new addition compared to previous ones.

• Require publishers to offer textbooks and supplemental materials individually  rather than just in so-called “bundles” that may include books, CDs and DVDs. 

“These changes all will be very helpful. Students will have time to shop around for lower-cost alternatives,” Allen said. A representative of college publishers said the industry understood the sentiment behind many of the changes. “We also think it’s important to have transparency,” said Bruce Hildebrand, spokesman for the Association of American Publishers. 

But Hildebrand argued there already is transparency in the industry as new editions of textbooks always describe changes from past editions. He also said that it is not only publishers and their prices that affect whether students believe they are getting a good deal on their materials. 

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