The Affirmative Action Bake Sale is used by conservative groups on college campuses to further polarize college campuses along racial lines using affirmative action as a hammer. Writing for Fox News, Wendy McElroy said, “Through Affirmative Action Bake Sales, conservative groups on campuses across America are satirically and peacefully spotlighting the injustice of AA programs that penalize or benefit students based solely on gender and race.” Seeking to dramatize the “ills” of affirmative action, the groups charge different prices for baked goods based entirely on race. For example, White and Asian males may be charged $1 for a muffin while Black and Hispanic males might be charged 25 cents.
Recently Bucknell University students held such a bake sale that was shut down by the university. Citing the First Amendment, Bucknell students claimed that their free speech rights were violated. Of course, they conveniently forgot that as students at a private university, the First Amendment simply does not apply. But, the issue goes beyond the technical question of the First Amendment and whether it applies to a private university. Instead, the issue is that students such as those at Bucknell, who put on the bake sale, continue to propagate the myth that only White and Asian males are qualified to be admitted to university study.
First, far too many admissions committees make decisions to admit or deny students based strictly on quantitative factors such as test scores and “standardized” tests. The reality is that in our capitalist society, the more money one has, the more money one can spend on commercial test preparation services. Let us not forget that while the income disparity between Blacks and Whites has changed some, they are not even. Thus, more Whites than Blacks are able to purchase commercial test preparation services, increasing their quantitatives and admissions to colleges and universities.
Second, the Bucknell students chose to ignore completely affirmative action for White men, which is a staple of the admissions process of many colleges and universities. Of course, given that the right wing has so racialized the term affirmative action, they dare not apply it to White men. Instead, it is admission by legacy. Legacy admissions means that colleges and universities reserve places in the class for the children of alumni who have given significant sums of money. The reality is that those admits tend to be overwhelmingly White and overwhelmingly male. In these cases, the only quantitatives that matter are the dollar value of the contribution. Often these legacy admits are outside the regular admissions process and admissions committees are blissfully unaware of them. So, why don’t the Affirmative Action Bake Sales offer a discount for legacy admits?
Third, affirmative action continues to be a divisive issue on college campuses in large part because of the elitism that affects too many universities. Students on far too many college campuses have accepted the notion that Black and Brown students who have been admitted to colleges and universities are academically inferior and could not have been admitted to the exclusive halls of academe but for naked racial preferences. Students sponsoring the Affirmative Action Bake Sale are operating from a superiority complex. The logic of that complex is that they (the predominantly White students) have been admitted strictly on merit and that the Black and Brown students were not. The Affirmative Action Bake Sale is the method by which they seek to further marginalize the Black and Brown students on their campuses. The Black and Brown students are then forced to prove that they belong by denying that affirmative action had anything to do with their admission. Of course, by virtue of the way the conversation is framed, legacy admits have nothing to prove as they are the silent elite.
Fourth, the students who have these bake sales engage in racial profiling. By choosing to offer the discount to Blacks and Hispanics, they are further advancing the stereotypes of Asians as the “model minority,” whose intellectual capabilities are on par with Whites. The assumption being that students are intelligent and thus worthy of admissions based on how close they are to a “white norm” of intelligence.
Fifth, I disagree with the Affirmative Action Bake Sale because I think that such events are ahistorical, race-baiting and political pandering of the most vitriolic kind. Moreover, students who will be our future leaders should be able to engage in serious debate without relying on divisive and trite tactics that are designed to belittle rather than engage those with whom they disagree. This is a valuable skill that they need when entering the real world. Name-calling and identity politics is in large part responsible for the racial divide that still permeates America. The students in this case are choosing to repeat these tactics. However, I do not agree that the students should be silenced in the free market place of ideas.
Finally, I am also deeply disturbed by the way the Bucknell administration chose to shut down the bake sale. Here, the school had the opportunity to mount a spirited defense of affirmative action if it assumes that affirmative action has merit. It squandered that opportunity. Wayne Bromfield, Bucknell’s general counsel wrote that students did not have the required prior permission to hand out the handbills at the cafeteria entrance. According to Bromfield, permission is required to prevent cross-scheduling and allow management to prepare for “possible reactions” to the events, “including for the safety of those involved.”
In an academic environment, we should never send the message that academic freedom is only free when we agree with the content of the message.
Dr. Christopher J. Metzler is the author of The Construction and Rearticulation of Race in a ‘post-racial’ America and an associate dean at Georgetown University’s School of Continuing Studies.
