News

Deaths of Civil Rights Icons Leads to Surge in Donations for MLK Memorial

by Associated Press , April 4, 2006

      Fashion designer Tommy Hilfiger, who has donated $5 million, plans to host one of the dinners this fall in New York, says Guy Vickers, president of the Tommy Hilfiger Corporate Foundation. “We believe in it because of what Dr. King stood for,” he says.

      Hilfiger attended Coretta Scott King’s funeral in February, and Vickers says her passing brings a sense of urgency to the cause.

      “What a tribute it would be to her to make sure we do finish this,” he says.

      Most of the money raised so far has come from corporate donors, including $10 million from General Motors and $9 million from the Ad Council. Last year, Congress approved $10 million for the project.

      Other fundraising efforts include Internet marketing, where donors can purchase a $5 “Build the Dream” blue rubber bracelet or a $25 T-shirt. There are also grassroots efforts at work, including reaching out to churches and a “Kids for King” drive.

Associated Press



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