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Black Colleges Must Tap Alumni Support

by Marybeth Gasman , July 13, 2006

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Pursuing alumni dollars can be expensive and time consuming. In order to successfully secure alumni contributions an institution must have a solid fund-raising infrastructure in place, including strong leadership and up-to-date technology. Nonetheless, spending time and effort on alumni giving can have a lasting impact on an institution.

Dr. Marybeth Gasman is an assistant professor at the University of Pennsylvania. She is currently working on a historical project entitled Envisioning Black Colleges: A History of the United Negro College Fund.



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