In 2007, the GED testing service expects to kick off a major marketing campaign to highlight the test’s benefits and availability.
“We have to take some responsibility for not being more effective with our marketing and outreach,” Robinson says. “Obviously, we’re not going to penetrate 100 percent of the market, but we need to be creative and think about better strategies for getting the word out and being visible to potential test-takers.”
--David Pluviose
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