But most importantly, he says, he wants to reach as many people as possible through the film. “PBS has a certain demographic, but I also want to reach the people I’m making the film for, and that’s young people inside the hip-hop generation, particularly young males.”
The national broadcast of the film will be supported by a comprehensive national Community Engagement Campaign, which is designed to educate both young consumers and media makers about the issues of gender, race and community values. The overarching goals of the campaign is to create a national conversation using hip-hop as a focal point to address violent, materialistic and sexually explicit facets of American culture.
For more information on the film and about the campaign, visit http://www.itvs.org/outreach/hiphop/
--Patrick Harris
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