money courting prospective students with glossy brochures, videos and
expense-paid weekend visits. Financial aid packages, faculty salaries,
overhead, equipment and vendors costs continue to rise and contribute to
escalating tuitions."
Standard & Poor's will continue to monitor profiles and educational niches,
using application, acceptance and matriculation levels as measures of student
demand," says Neel. In addition, retention and graduation rates, marketing
goals, competitive information, student diversity and financial aid burden and
tuition discounting will be carefully evaluated. In other words, Wall Street will
still be watching.
COPYRIGHT 1996 Cox, Matthews & Associates
© Copyright 2005 by DiverseEducation.com

