Brian Kelly, editor of U.S. News, says the protesters have it all wrong; the publicity from appearing in the rankings at all is good for their colleges. And he says the efforts by Thacker’s group to develop an alternative system to get students information about colleges miss the point. There is already ample college data available. People come to U.S. News to make sense of it all.
“If you look at the way people buy cars, refrigerators, the health care plans we rank, or hospitals, consumers are hungry for hard data they can use,” Kelly said. “But you can’t just give people just lumps of data. You have to help them sort their way through it.”
--Associated Press
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