Audience

Demographics

Diverse readers are influential, affluent and highly-educated. They are C-suite executives in higher education. They are college faculty, administrators and graduate students. And they are higher education association professionals, foundation professionals, corporate executives and government and political leaders.

Over 200,000 higher education professionals turn to and rely on Diverse magazine for their news and information on access, equity and diversity in higher education.

Gender:
61% Female
39% Male

Education:
38% hold a Master’s degree
42% hold a Ph.D.

Household Income:
44% have a HHI between $50,000-$99,999
38% have a HHI of $1000,000 or more

Age:
20% 36-45 years
31% 46-55 years
30% 56-65 years

Geographic Location:
17% reside in the Northeast
15% reside in the Mid-Atlantic
39% reside in the South
14% reside in the Midwest
6% are based on the West coast

Relevance of Diverse to profession:
88% regard the editorial content highly relevant to their professional career
82% forwarded Diverse article(s) on to a colleague
73% used information and data from Diverse magazine

Source: 2007 Diverse Reader Survey

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