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Diverse Magazine

Rates & Specifications


Print


In this section are standard ad units and dimensions (width by depth), along with the one-time rate. Ads are set 1, 1-1/2, 2 or 3 columns wide. Non-standard ad sizes are available at the standard column-inch rate.

Four-color ads must be half-page or larger. Metallic and non-process color inks are not available. Placement of the ad is at the discretion of the publisher. Spot color is an additional 15%. Call for available colors.

Note: Rates represent cost per insertion.
Non-standard sizes are available.

 

  • Special placement: Advertisers may reserve the inside front or inside back pages for full-page 4-color ads at a premium of 15%.
  • Discounts: Available for academic meetings, seminars, conferences, workshops, deadlines for fellowships, grants, and scholarly papers.
    • First insertion: 15%
    • Second insertion: 20%
    • Third or more insertions: 25%
  • Frequency discounts: Please contact our advertising department at (703) 385-2400.
  • Web advertising: Employment ads submitted for print advertising as text or Microsoft Word document will be posted online at no extra charge.

    Note: Occasionally, the method of binding may prevent usage of the gutter. Contact the advertising department for verification of binding method.

Ad Sizes & Rates (gross)
Column/inch rate: $170/inch

 

 

Attention: Now you can upload (or build), price, and pay for your ad all online! Click here to go to our online ad placement page.


 

 


FULL PAGES

Full Page

7-3/8” x 9-7/8”
Color $3,815
B/W $2,510

Full Page Spread

15-3/4” x 9-7/8”
Color $6,940
B/W $4,760

JUNIOR PAGES

Junior Page

7-3/8” x 8”
Color $3,495
BW $2,310

Junior-Page Spread

15-3/4” x 8”
Color $5,990
B/W $3,995

2/3 PAGES

2/3 Page - Horizontal

7-3/8” x 6-1/2”
Color $3,040
B/W $1,910

2/3 Page - Vertical

4-7/8” x 9-7/8”
Color $3,040
B/W $1,910

1/2 PAGES

1/2 Page - Horizontal

7-3/8” x 4-3/4”
Color $2,630
B/W $1,505

1/2 Page - Vertical

3-9/16” x 9-7/8”
Color $2,630
B/W $1,505

1/3 PAGES

1/3 Page -Horizontal (J)

7-3/8” x 3”
Color $1,585
B/W $1,135

1/3 Page - Island (K)

4-7/8” x 4-3/4”
Color $1,585
B/W $1,135

1/3 Page - Block

3-9/16” x 6”
Color $1,585
B/W $1,135

1/3 Page - Vertical

2-5/16” x 9-7/8”
Color $1,585
B/W $1,135

1/4 PAGES

1/4 Page - Island
3-9/16” x 4-3/4”
Color $1,240
B/W $895

1/4 Page - Vertical

2-5/16” x 8”
Color $1,240
B/W $895

1/6 PAGES

1/6 Island

3-9/16” x 3”
BW $670

1/6 Vertical

2-5/16” x 4-3/4”
BW $670

OTHER AD SIZES

(R) 2-5/16” x 6”
B/W $810


(S) 4-7/8” x 3”
B/W $810


(T)4-7/8” x 2”
B/W $620

(U) 4-7/8” x 1-1/2”
B/W $520


(V) 2-5/16” x 3”
B/W $520


(W) 2-5/16” x 1-1/2”
B/W $270

 

 


 

Policies, Specifications, Publication Dates

 

ADVERTISING POLICY

The publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to the publisher for advertising that the advertiser or its agency ordered and which was published. All contents of advertisements are subject to the publisher’s approval. The publisher reserves the right to cancel or reject any advertisement, insertion order, space reservation, or position commitment at any time without cause. Publisher also reserves the right to insert words “Position Announcements” above and/or below any copy. Only publication of an advertisement shall constitute final acceptance of the advertiser’s order.

 

  • Circulation & Subscription DIVERSE circulation is 26,000 and the cost of subscription is $40.00 per year (26 issues). DIVERSE is published every two weeks throughout the calendar year.
  • Agency Commission A commission equal to 15% of the gross billing for supplied camera-ready ads is allowed to advertising agencies listed in the Standard Directory of Advertising Agencies or members of recognized agency associations.
    NOTE: No agency commission will be paid on ads that require typesetting, illustrations or other services from DIVERSE. Credit is subject to approval. Payment is due 30 days from the date of invoice. Invoices 60 days past due are not commissionable. In multiple discount situations, only the highest discount will apply.
  • Advertising deadline Deadline for advertising is on Thursday, 21 days prior to issue date. Cancellations or changes in orders must be received in writing by the closing date. No cancellations or changes accepted after the closing date.

 

DIVERSE

10520 Warwick Avenue, Suite B-8, Fairfax, VA 22030-3136

Tel: (703) 385-2400 • Fax: (703) 385-1839

E-mail: DiverseAds@DiverseEducation.com

Web: www.diverseeducation.com

 

 

MECHANICAL SPECIFICATIONS

 

  • Page Specifications
    • Publication trim size: 8.375" x 10.875”
    • Type page size: 7.375” wide, 9.875”.
    • Bleed Dimensions and charges: Bleeds are accepted for Full-Page Spread (17.2” x 11.375”) and Full-Page (8.85” x 11.375”) ads. Gutter: 1” Note: In ads that bleed into gutters, vital advertising matter should be kept within a width of 7.375” to allow for variations in folding.
    • Screen: 133-line screen.
    • Binding: Saddle-stitch or Perfect bind
    • Color: 4-color and 2-color
    • Alterations Charges: $65.00/hour.
  • Electronic Files
    • Via E-mail: Send materials to diverseads@diverseeducation.com. Include the advertiser’s name in the subject line. Also include the name of a contact person, phone number and address. Logos and images included in the advertisement should be in line-art mode and 1200 dpi .TIF format. Photographs should be in either grayscale or CMYK mode and at least 300 dpi as .TIF or .EPS formats.
    • Via Disk or Other Removable Media: These are accepted with fonts, original layout document and images included. Mac and PC platforms are accepted. Logos and images other than photographs included in the advertisement should be in line art mode and 1200 dpi .TIF format. Photographs should be in either grayscale or CMYK mode and at least 300 dpi as .TIF or .EPS formats.
    • Supported Applications: QuarkXpress, Macromedia Freehand, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat. Acrobat files should be optimized for high-resolution printing.
  • PUBLICATION DATES/DEADLINES**


In a hurry to place an ad? Now you can upload (or build), price, and pay for your ad all online! Click here to go to our online ad placement page.

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EDITORIAL CALENDAR

Issue Date

Issue Title

Deadline

4/15/10

Money & Finance / Iowa State Focus Supplement

3/25/10

4/29/10

Arthur Ashe Sports Scholars

4/8/10

5/13/10

Top 100 Associate Degree Producers / Asian Pacific American Heritage Month

4/22/10

5/27/10

5/6/10

6/10/10

Top 100 Undergraduate Degree Producers

5/20/10

6/24/10

6/3/10

7/8/10

Top 100 Graduate & Professional Degree Producers

6/17/10

7/22/10

7/1/10

8/5/10

7/15/10

8/19/10

Academic Kickoff

7/29/10

9/2/10

8/12/10

9/16/10

Hispanic Heritage Month Edition

8/26/10

9/30/10

9/10/10

10/14/10

Recruitment and Retention in Higher Education

9/23/10

10/14/10

Supplement: Online Education

9/23/10

10/28/10

7/10/10

11/10/10

Careers in Higher Education

10/21/10

11/25/10

American Indian Heritage Month

11/4/10

12/9/10

11/16/10

12/23/10

12/2/10

Multimedia

Road to the Battle

Road to the Battle

Despite financial difficulties, the Virginia State University Trojan Explosion Marching Band cranks it up as they prepare for their trip to the ultimate HBCU showcase, the Honda Battle of the Bands. Take a...

Copyright 2009 © Diverse: Issues In Higher Education, a CMA publication.
Cox, Matthews, and Associates, Inc., 10520 Warwick Ave, Suite B-8, Fairfax, VA 22030