Seafood Chain’s ‘Tom Joyner Platter’ to Raise Funds for HBCUs
LOUISVILLE, Ky.Long John Silver’s Inc. has partnered with the Tom Joyner Foundation to raise much-needed funding for historically Black colleges and universities. Throughout 2004, Long John Silver’s will donate a portion of the proceeds from each “Tom Joyner Platter” to the foundation, which works aggressively to keep African Americans in school by providing scholarships. “Long John Silver’s is honored to participate in the good work being done by the Tom Joyner Foundation,” said Steve Davis, President of Long John Silver’s Inc. and A&W Restaurants, Inc. “HBCUs are national treasures and we’re proud to help ease their financial pressure. We hope to raise hundreds of thousands of dollars to help ensure these bright, young college students have a successful future.” Joyner is a nationally syndicated radio show host, entrepreneur and philanthropist whose four-hour drive-time show is heard in more than 115 markets by nearly eight million listeners.“I’m thrilled to be working with Long John Silver’s to help support students at HBCUs,” Joyner said. “The Tom Joyner Foundation does only one thing: It helps students continue their education at Black colleges. All too often students will get into college, and then encounter financial difficulties that force them to drop out. The foundation provides money directly to the HBCUs to help these students complete their education.”“Many Long John Silver’s customers are also avid Tom Joyner listeners, so this is a wonderful partnership,” said Mike Baker, Long John Silver’s chief marketing officer. “We’ll be able to reach millions of loyal Tom Joyner fans with an innovative offer that will make a positive difference in their communities.”
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