U.S. Coastal Cities More Connected
Via Broadband, Survey Says
NEW YORK
The Nielsen//NetRatings, a leading Internet user survey service, has reported the top local metropolitan markets for home broadband connections, occurring the month of August 2004.
Surveying 35 local markets in the United States, Nielsen//NetRatings disclosed that the cities of San Diego, Phoenix, Detroit, New York and Sacramento (Calif.) represented the top five wired local markets where broadband access was most prevalent in households using the Internet. In comparison, Milwaukee, Salt Lake City, Pittsburgh, Charlotte (N.C.) and Columbus (Ohio) ranked as the local markets most connected via narrowband or the least connected through broadband.
“Our data indicates that U.S. coastal cities, which tend to be more affluent communities with large professional work forces, are more connected via broadband while those located more inland are still connected via narrowband,” says Corey Jeffery, Internet analyst, Nielsen/ NetRatings. “Over time we expect to see broadband penetration across cities balancing out as broadband costs becomes more affordable.”
In August, Nielsen//NetRatings found that 51 percent of the American online population, or 64.1 million Web users, connect to the Internet via broadband as compared to 60.6 million accessing the Internet through narrowband. Overall, the growth for broadband connections rose 43 percent year to year, while narrowband dropped 14 percent annually in recent years.
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