That’s one of the key takeaways from the 2015 NACUBO Tuition Discounting Study being released today by NACUBO, the acronym for the National Association of College and University Business Officers.
The report found that 28 percent of chief business officers who responded for the study had implemented strategies of enrollment, recruitment, and / or retention.
About 27 percent implemented financial aid strategies and 24 percent employed tuition pricing strategies, according to the study.
“Unfortunately, enrollment data suggest that these strategies have not yet been successful,” the study concludes.
The reason, it says, is because, even with the average discount rate increasing, about 51 percent of participating institutions that provided enrollment data experienced a loss or saw no gain in their total undergraduate enrollment from fall 2014 to fall 2015.
The report found that the average institutional tuition discount rate—that is, institutional grant dollars as a percentage of gross tuition and fee revenue—has reached a record high.
