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Wall Street is watching: enrollment, retention and tuition aren’t just an academic concern

Graduation ceremonies are over and a new freshman class is only weeks away from orientation. As another campus metamorphosis begins, student classes are clear evidence of a university’s realization that building enrollments and promoting graduation rates are only a small measure of their success.

 

Their true test is how well they can impress Wall Street. Often the least visible sign of a university’s image and academic strength, its bond rating is as much a part of the university as its fight song, school colors and alma mater. More than anything, it is the most telling sign of an institution’s financial muscle.

 

Although more firms are getting involved in the rating process, the ratings that count the most are issued by Moody’s Investors Service Inc., Standard & Poor’s and Duff & Phelps. Their reports are the most respected. When they evaluate an institution, investment bankers and investors pay strict attention.

 

Ranging from an excellent AAA to a less-than-investment grade level BBB-, these ratings can significantly affect the cost, value and yield of the general obligation and revenue bonds an institution issues to build that new library, fieldhouse or other capital project. Generally speaking, the higher the rating, the lower the interest universities will have to pay to borrow money through bond issues.

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A New Track: Fostering Diversity and Equity in Athletics