Nashville, Tn — After a decade of watching enrollment swell at almost twice ,the rate of predominantly white institutions, some historically Black colleges and universities (HBCUs) are beefing up marketing efforts to remain competitive.
Fisk University in Nashville and Howard University in Washington, DC, for example, have launched marketing campaigns to help step up enrollment. “We don’t have the predominant right to the creme de la creme of the Black intelligentsia high school graduates anymore,” said Larry Belton, director of marketing at Mississippi’s Jackson State University.
“Other schools which are not historically Black colleges and universities are recruiting the top academic graduates from the Black sector. So we’ve really upped the ante, more to keep pace than anything else.”
Beefed-up Budgets
