Deion Sanders, head football coach at Jackson State University, has helped the Southwestern Athletic Conference (SWAC) land a sponsorship with Pepsi, making Pepsi the official soft drink supplier of SWAC football and basketball events through 2023, Football Scoop reported.
PepsiCo will hire at least one graduate from each SWAC school. And Sanders will be a conduit between the company and SWAC.
“I think we’ve done a wonderful job of getting the attention, but now that we’ve gotten the attention and focus, we’ve got to make something happen,” Sanders said. “We’ve got to put pen to paper and not only be in the spotlight but we’ve got to make it happen. That’s what Pepsi’s done—they’ve taken the initiative to truly make it happen not just here at Jackson State but a multitude of HBCUs across the country.”