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Unconscious Stereotypes and Black Males

051614_Leland_WareA March 6, 2014, article published in Diverse: Issues In Higher Education featured an activity developed by a community college adviser. It was intended to address stereotypes about minority men.

Attendees wrote lists of negative stereotypes that they discussed afterward. The other exercise consisted of responding to a series of “true or false” statements concerning stereotypes about Black men. The participants hoped the discussions would change the attitudes of the staffs at their institutions.

Similar concerns are evident in President Obama’s My Brother’s Keeper initiative. Participating foundations and businesses are committing substantial resources to change the “often-damaging narrative” about young, minority men.

However, any changes that might be made will not be easy, as the problem goes much deeper than most observers assume. Much of the discrimination that occurs today results from unconscious stereotypes that are not widely understood.

In the decades following the enactment of the civil rights laws of the 1960s, old-fashioned, overt discrimination has begun to fade. Klansmen and skinheads are not socially acceptable. However, extensive research conducted over the last 30 years has shown that racial prejudice is pervasive among many who consciously subscribe to a belief in racial equality. Many individuals who believe they have positive attitudes about racial minorities unconsciously harbor racial prejudices. This can cause individuals to engage in conduct that disadvantages minorities without consciously realizing they are doing so. The discrimination occurs when it is not obvious to the perpetrator or when they can point to a race-neutral justification for the actions. Some academics have labeled this phenomenon “colorblind racism.”

Prejudice and stereotypes are the byproducts of ordinary perceptions, categorization, learning, memory and judgment. Categorization is the process by which ideas and objects are recognized, differentiated and understood. It is an essential cognitive activity that enables individuals to reduce the enormous amounts of information they encounter every day to a manageable level. Categorization allows individuals to relate new experiences to old experiences; the unfamiliar becomes familiar. Each object and event is perceived, remembered, grouped into a category and identified. The process is automatic and operates in milliseconds.

The categorization process can also trigger stereotypes. When an individual is seen as a member of a social group, perceptions about that group’s characteristics and behavior influence judgments made about them. Stereotyping involves the creation of a mental image of a “typical” member of a particular category. Individuals are perceived as undifferentiated members of a group, lacking any significant differences from other individuals within the group.

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